Sport spectacles belong to one of types special events which are in sport the place of fans participation - sport consumers. Sport spectacle possesses two meanings: − narrower, then social event in figure of coping of athletes running in the spectators’ presence, according to settled regulations, − wider hugging the performance, show, proper spectacle. Investigative questions this: What was the number and the level of fans expenses? Which is the meaning the social - economic organized EURO 2012? How did fans perceive EURO 2012? In article were used secondary materials of representative investigations and own observations and interviews with fans. The analysis of investigations authorizes to following conclusions: 1. The number and the level of expenses of fans has meaning social - economic. Very important will turn out the effectiveness of utilization got by Poland of promotion and made not only investments sport and touristic. 2. Fans perceived EURO 2012 favourably favorably, and satisfaction with participation in EURO was on level more than good.