This article takes issue with the current trends of innovative activities of Ukrainian enterprises and the analysis of their regional peculiarities. The paper also compares the influence of several innovation forms on the social production output according to the Community Innovation Survey (CIS) and identifies the priorities for public administration in this field. The author emphasizes that organizational innovation (in particular social one) is an important component of well-being. The modern trends in the implementation of social innovation are most clearly represented basing on the sociological research of the group of industrial companies in one of Ukrainian Oblasts (regions). Therefore, the findings of the investigation allow the author to draw a conclusion regarding the need to improve the mechanisms for government support and facilitation of the dissemination of corporate social innovation.