Wydawnictwo
AWSGE
AWSGE
Akademia Nauk Stosowanych
WSGE
im. Alcide De Gasperi
WSGE
im. Alcide De Gasperi
BOOK CHAPTER (10-23)
Influencer marketing jako nowoczesne narzędzie promocji w branży turystycznej
| 1 | Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi w Józefowie, Polska |
| 2 | Szkoła Główna Gospodarstwa Wiejskiego w Warszawie |
KEYWORDS
ABSTRACT
The development of technology has increased the importance of marketing activities undertaken, conducted online by companies. Of particular importance in this respect has been the promotion of products and services, branding and the creation of customer relationships. E-marketing, has brought many benefits to companies operating in various fields, including the tourism industry, which is significant for the development of the economy. Tourists are looking for inspiration for their trips, increasingly using the Internet for this purpose. The article outlines the importance of influencer reviews in the promotion of a tourism product. It also lists the undesirable activities that negatively influence the opinions of the audience.
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