In the era of digital transformation, the main human right to be protected on the Internet appears to be the right to privacy. Human rights are breached not only by the governments and military forces, but also by the international private corporations. The rapid development of the Information Retrieval methods with the Machine Learning techniques and unrestrained access to personal data gives global potentates access to automatic processing of personal Big Data. In the article there are discussed the vital problems of the privacy of the humanity, the need for international regulations for this human right enforcement and the reflections over uninhibited, technical expansion without ethical boundaries.